Overconsumption is the leading cause of greenhouse gas emissions and loss of natural diversity. To create a circular economy without rebound effects, we need to make sharing as simple as buying and tap into the power of local communities.
Can we improve the quality of life and, at the same time contribute to a cultural shift related to consumption? Yes. But only if businesses and organizations are empowered to establish profitable and circular models, and ordinary people start building networks that unleash the collaborative surplus in their local communities.
Reddel is creating a social sharing platform that makes sharing simple, safe, and rewarding - for all parties involved.
We offer a premium service for organized lending and rental from businesses and organizations - and a framework where people can self-organize and design their solutions for peer-to-peer groups.
Our vision is an ecosystem that connects individuals, businesses, and organizations with a personalized user experience focusing on available resources within walkability distance.
The solution
Organizational users
24
Personal Users
900
Growth since June
72%
The hyperlocal approach increases both the sustainability impact and the social effects of the service. It helps create real-world connections and reduces the transport footprint, a known rebound effect for centralized sharing services.
Why is this important?
Uncover our red flags.
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Background
Our team is small but experienced, both from the circular economy space and from building digital products. There is a lot of positivity around the solution, and currently, there is massive support from municipalities, politicians, and important NGOs.
