After over 12 years in the tech industry and building four startups, we noticed how critical engaging storytelling is for businesses online. However, for smaller businesses, creating interactive and visually compelling websites is often too costly and complex.
We built Instorier to solve this—offering a tool that democratizes access to high-quality digital storytelling for everyone.
The solution
Instorier is a next generation website builder designed specifically for storytelling. Our platform enables users to create visually stunning, interactive websites without needing technical skills or design expertise. Whether it’s immersive 3D scenes, interactive maps, or VR-compatible content, Instorier makes digital storytelling easier and more accessible.
Registered trial users
5700
2024 paying customer goal
500
2025 ARR goal
$1,3 million
Research shows that 38% of users will abandon a website if its design is unattractive. In a crowded digital landscape, that can mean losing a significant chunk of your audience before they even engage with your product or service.
Why is this important?
Why Instorier?
Unlike other website builders, Instorier is designed with digital storytelling at its core. Our platform seamlessly integrates 3D scenes, interactive maps, and VR content, giving businesses tools to create immersive experiences that traditional website builders simply don’t offer
“We’re not just building websites—we’re empowering businesses to tell their stories in ways that resonate deeply with their audience.”
Uncover our red flags.
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While our platform is innovative, scaling marketing remains a challenge due to limited internal resources. An investor with marketing expertise could be instrumental in helping us grow our presence.
Uncover our green flags.
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Our product-market fit has been validated, particularly in newsrooms and media organizations. Our international partnerships are proof of Instorier’s potential to scale across different industries and regions.
Background
After over 12 years in the tech industry and building four startups, we noticed how critical engaging storytelling is for businesses online. However, for smaller businesses, creating interactive and visually compelling websites is often too costly and complex. We built Instorier to solve this—offering a tool that democratizes access to high-quality digital storytelling for everyone.
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Over 12 years of experience in development and tech leadership.
Together with Daniel, this is the fourth company we’ve founded together, and our complementary skills in creative coding, design, and business leadership make us uniquely qualified to drive Instorier forward. We are also planning key hires in marketing, sales, and development to scale operations and meet growing demand.
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Over 12 years of experience in development and tech leadership.
Together with Bjørn, this is the fourth company we’ve founded together, and our complementary skills in creative coding, design, and business leadership make us uniquely qualified to drive Instorier forward. We are also planning key hires in marketing, sales, and development to scale operations and meet growing demand.
