Today there is a lack of access to human donor milk, and todays method for breast milk donation is missing guidelines and regulations. The fish industry is better controlled - its about time to disrupt and create this new market for human donor milk and ensure food safety for infants
I want to implement a new standard for breast milk donation. Today a regular plastic box can be used to donate milk in.
It can’t be this way.
Jeanette Therese Grønnslett
Founder & CEO
The solution
Anue Concept – Breast Milk Donation. A new patented technology for easy, safe and hygienic collecting, storing, testing and distribution of breastmilk.
Returning sales (B2B) at two hospitals, giving a monthly revenue of
€3000
Sent testkit to over twenty hospitals
Norway Sweden Germany Austria
Why is this important?
Every year 15 million babies is born, and only 800 000 have access to human donor milk. Totally there are 130 million infants born globally, and 800 000 children’s dies due to lack of breastmilk. We want to increase the access of human donor milk and make it available for all infants in need.
The 55$Billion formula industry is rapidly growing and threatens breastfeeding and health outcomes for both children and woman.
Why Anue?
✓ We provide a unique and patented technology specially designed for breast milk donation.
✓ With our technology we expect an increased growth of milk donors.
✓ The system helps store breastmilk at home, at work on the go, to store formula and other home made food
✓ Possibility to portion out meals with syringes makes it usable for home made tube meals in all ages 1-100.
Uncover our red flags.
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High unit price due to manually processes.
Challenges to be met in a scaleup. -
Managing distribution world wide
Uncover our green flags.
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Directly from Anue to hospitals
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Patent pending: Europe, Canada, USA, Brasil, South Africa, India, China, Australia, Japan and UAE
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Norway, EU and Israel
Additional six design protections in Norway and EU
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Item description
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CEO
Pediatric nurse, Inventor and founder of Anue. 13 years of background working with premature and sick infants in neonate intensive care units. Established and implemented several quality projects in hospital. 6 years of board position in the Norwegian Associations for pediatric nurses. High execution ability.
Based in Bodø, Head office in Norway
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Sales & Marketing Director
Midwife, with many years of clinical practice. Founder of midwife clinic.
Established and build salesteam several times in different pharmacompanies.
Based in Oslo with homeoffice
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Sales & Marketing Director
Midwife, with many years of clinical practice.
8 years within sales and marketing, specializing in pharmacy, healthcare, and hospital sectors.
Based in Oslo with homeoffice
