Anue
#Hardware #Health-tech #B2B #B2C #B2B2C
Motivation to implement a new standard for breast milk donation. Today a regular plastic box can be used to donate milk. There is little control over the milk and what the milk is exposed to during the current practice. It can`t be this way.
Why is this important?
Every year 15 million babies are born, and only 800 000 have access to human donor milk. Totally there are 130 million infants born globally, and 800 000 children dies due to lack of breastmilk.
Only 5,3% of babies born annually, have access to human donor milk
The solution
Anue Concept – Breast Milk Donation. A new patented technology for easy, safe and hygienic collecting, storing, testing and distribution of breastmilk.
Uncover our red flags.
Uncover our green flags.
Returning sales (B2B) at two hospitals, giving a monthly revenue of:
€3000
Annualy revenue/donor :
€9500
With our technology we expect :
✓ Increased growth of milk donors.
✓ A system that can also be used to store breastmilk at home, at work on the go, and also to store formula and other homemade food.
✓ The possibility to portion out meals with syringes makes this product also usable for homemade tube meals in all ages 1-100.
Summary:
✓ Innovative Solution Anue Concept offers a patented technology for collecting, storing, testing, and distributing breast milk, ensuring safety and hygiene.
✓ Growing market potential & investment opportunity.
✓ Anue Concept is determined to set a new standard for human donor milk access due to the safety and regulation shortcomings in current breast milk donation practices.
Meet the team
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CEO
Pediatric nurse, Inventor and founder of Anue. 13 years of background working with premature and sick infants in neonate intensive care units. Established and implemented several quality projects in hospital. 6 years of board position in the Norwegian Associations for pediatric nurses. High execution ability.
Based in Bodø, Head office in Norway
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Sales & Marketing Director
Midwife, with many years of clinical practice. Founder of midwife clinic. Established and build salesteam several times in different pharmacompanies.
Based in Oslo with homeoffice
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Sales & Marketing Director
Midwife, with many years of clinical practice. 8 years within sales and marketing, specializing in pharmacy, healthcare, and hospital sectors.
Based in Oslo with homeoffice
Background
Anue, established in 2018, is a pioneer in safe breast milk donation technology. Anue Concept – Breast Milk Donation, a patented technology, stands at the forefront, transforming how breast milk is collected, stored, tested, and distributed. Anue is committed to enhancing infant health by providing a reliable and efficient system for breast milk donation.We have a lot of traction from the market and positive feedback from the European Milk Bank Association, Frauenmilchbank initiative in Germany, Milknet in Sweden, Human milk bank Association in UK and worked very close with the milkbank network in Norway. We had the first batch ready to sell nov 22, and we have returning sales to Oslo University Hospital and University Hospital, Magdeburg. We have sent out testkit to over 20 hospitals in Norway, Sweden, Germany and Austria. We also have ongoing independent research- activities on our concept. From 14th of august 2023, we scaleup our team with two professional and skilled Sales & Marketing Directors.
